In the wake of cross-town rivals Western Sydney Wanderers partnering with McDonalds, Sydney FC are set to announce a landmark sponsorship deal with tampon manufacturers Libra.
The two year deal will see the release of Sydney FC branded ‘wellness’ products nationwide just in time for Saturday’s Sydney Derby. Rumours strongly suggest that this deal represents a crucial element of the Sky Blues’ “Three Year Plan”.
Speaking to media Friday, a spokesperson for Libra described, “Libra and Sydney FC are two strong brands that work perfectly with each other, and we believe that nothing encapsulates the spirit of Sydney FC like a tampon.”
The campaign will include Sydney FC specific products, with tampons to be released nationwide featuring promotional tag lines appealing to die hard fans of the club.
One Sydney FC fan described on social media, “Seeing these in their local supermarkets should really get into the minds of the Wanderers players.”
Other potential packages included a homage to Sydney FC fans with ‘in for a week, out for a month’ tag line option.